Understanding Factors Influencing a SME to Continue Adopting the B2B Marketplace to Maintain its Presence

Jinbi Yang, Liqiang Huang, Yani Shi, Nan Wang, Chuan-Hoo Tan, Choon-Ling Sia. Understanding Factors Influencing a SME to Continue Adopting the B2B Marketplace to Maintain its Presence. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

@inproceedings{YangHSWTS12,
  title = {Understanding Factors Influencing a SME to Continue Adopting the B2B Marketplace to Maintain its Presence},
  author = {Jinbi Yang and Liqiang Huang and Yani Shi and Nan Wang and Chuan-Hoo Tan and Choon-Ling Sia},
  year = {2012},
  url = {http://aisel.aisnet.org/amcis2012/proceedings/AdoptionDiffusionIT/21},
  researchr = {https://researchr.org/publication/YangHSWTS12},
  cites = {0},
  citedby = {0},
  booktitle = {18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012},
  publisher = {Association for Information Systems},
  isbn = {978-0-615-66346-3},
}