Understanding Factors Influencing a SME to Continue Adopting the B2B Marketplace to Maintain its Presence

Jinbi Yang, Liqiang Huang, Yani Shi, Nan Wang, Chuan-Hoo Tan, Choon-Ling Sia. Understanding Factors Influencing a SME to Continue Adopting the B2B Marketplace to Maintain its Presence. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

Abstract

Abstract is missing.