An Empirical Study of Word-of-Mouth Generation and Consumption - researchr publication authors

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Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, Xiaohong Chen. An Empirical Study of Word-of-Mouth Generation and Consumption. Marketing Science, 31(6):952-963, 2012. [doi]

This author has not been identified. Look up 'Sha Yang' in GoogleThis author has not been identified. Look up 'Mantian (Mandy) Hu' in GoogleThis author has not been identified. Look up 'Russell S. Winer' in GoogleThis author has not been identified. Look up 'Henry Assael' in GoogleThis author has not been identified. Look up 'Xiaohong Chen' in Google

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