Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, Xiaohong Chen. An Empirical Study of Word-of-Mouth Generation and Consumption. Marketing Science, 31(6):952-963, 2012. [doi]
@article{YangHWAC12,
title = {An Empirical Study of Word-of-Mouth Generation and Consumption},
author = {Sha Yang and Mantian (Mandy) Hu and Russell S. Winer and Henry Assael and Xiaohong Chen},
year = {2012},
doi = {10.1287/mksc.1120.0738},
url = {http://dx.doi.org/10.1287/mksc.1120.0738},
researchr = {https://researchr.org/publication/YangHWAC12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {6},
pages = {952-963},
}