Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads - researchr publication authors

researchr

You are not signed in
Sign in
Sign up

Zhenyi Yang, Li Li, Tianyu Zhou. Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 16, Association for Information Systems, 2020. [doi]

This author has not been identified. Look up 'Zhenyi Yang' in GoogleThis author has not been identified. Look up 'Li Li' in GoogleThis author has not been identified. Look up 'Tianyu Zhou' in Google

runs on WebDSL