Zhenyi Yang, Li Li, Tianyu Zhou. Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 16, Association for Information Systems, 2020. [doi]
@inproceedings{YangLZ20-9,
title = {Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads},
author = {Zhenyi Yang and Li Li and Tianyu Zhou},
year = {2020},
url = {https://aisel.aisnet.org/whiceb2020/16},
researchr = {https://researchr.org/publication/YangLZ20-9},
cites = {0},
citedby = {0},
pages = {16},
booktitle = {The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020},
publisher = {Association for Information Systems},
}