Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads

Zhenyi Yang, Li Li, Tianyu Zhou. Measuring Immediate Effect and Carry-over Effect of Multi-channel Online Ads. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 16, Association for Information Systems, 2020. [doi]

Abstract

Abstract is missing.