Yupin Yang, Mengze Shi, Avi Goldfarb. Estimating the Value of Brand Alliances in Professional Team Sports. Marketing Science, 28(6):1095-1111, 2009. [doi]
@article{YangSG09,
title = {Estimating the Value of Brand Alliances in Professional Team Sports},
author = {Yupin Yang and Mengze Shi and Avi Goldfarb},
year = {2009},
doi = {10.1287/mksc.1090.0513},
url = {http://dx.doi.org/10.1287/mksc.1090.0513},
researchr = {https://researchr.org/publication/YangSG09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {6},
pages = {1095-1111},
}