Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Yupin Yang, Mengze Shi, Avi Goldfarb. Estimating the Value of Brand Alliances in Professional Team Sports. Marketing Science, 28(6):1095-1111, 2009. [doi]
No references recorded for this publication.
No citations of this publication recorded.