Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

Elham Yazdani, Shyam Gopinath, Steve Carson. Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales. Marketing Science, 37(5):838-851, 2018. [doi]

Abstract

Abstract is missing.