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Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention

Seung-Chul Yoo, Jorge Peña. Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention. Cyberpsy., Behavior, and Soc. Networking, 14(7-8):439-446, 2011. [doi]

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