The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied

Andreas Zehetner, Ilona Pezenka. The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied. In ICFET 2022: The 8th International Conference on Frontiers of Educational Technologies, Yokohama, Japan, June 10 - 12, 2022. pages 144-149, ACM, 2022. [doi]

Abstract

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