What factors affect targeting and bids in online advertising?: a field measurement study - researchr publication authors

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Eric Zeng, Rachel McAmis, Tadayoshi Kohno, Franziska Roesner. What factors affect targeting and bids in online advertising?: a field measurement study. In Chadi Barakat, Cristel Pelsser, Theophilus A. Benson, David Choffnes, editors, Proceedings of the 22nd ACM Internet Measurement Conference, IMC 2022, Nice, France, October 25-27, 2022. pages 210-229, ACM, 2022. [doi]

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