Eric Zeng, Rachel McAmis, Tadayoshi Kohno, Franziska Roesner. What factors affect targeting and bids in online advertising?: a field measurement study. In Chadi Barakat, Cristel Pelsser, Theophilus A. Benson, David Choffnes, editors, Proceedings of the 22nd ACM Internet Measurement Conference, IMC 2022, Nice, France, October 25-27, 2022. pages 210-229, ACM, 2022. [doi]
@inproceedings{ZengMKR22,
title = {What factors affect targeting and bids in online advertising?: a field measurement study},
author = {Eric Zeng and Rachel McAmis and Tadayoshi Kohno and Franziska Roesner},
year = {2022},
doi = {10.1145/3517745.3561460},
url = {https://doi.org/10.1145/3517745.3561460},
researchr = {https://researchr.org/publication/ZengMKR22},
cites = {0},
citedby = {0},
pages = {210-229},
booktitle = {Proceedings of the 22nd ACM Internet Measurement Conference, IMC 2022, Nice, France, October 25-27, 2022},
editor = {Chadi Barakat and Cristel Pelsser and Theophilus A. Benson and David Choffnes},
publisher = {ACM},
isbn = {978-1-4503-9259-4},
}