What factors affect targeting and bids in online advertising?: a field measurement study

Eric Zeng, Rachel McAmis, Tadayoshi Kohno, Franziska Roesner. What factors affect targeting and bids in online advertising?: a field measurement study. In Chadi Barakat, Cristel Pelsser, Theophilus A. Benson, David Choffnes, editors, Proceedings of the 22nd ACM Internet Measurement Conference, IMC 2022, Nice, France, October 25-27, 2022. pages 210-229, ACM, 2022. [doi]

Abstract

Abstract is missing.