The Construction of Interpersonal Meanings in the iPhone 1 Product Launch Presentation: Integrating Verbal and Visual Semiotics

Huiyu Zhang, Jieyun Feng, Yuanhong Wei, Jiayu Xia. The Construction of Interpersonal Meanings in the iPhone 1 Product Launch Presentation: Integrating Verbal and Visual Semiotics. IEEE Trans. Prof. Communication, 64(1):3-22, 2021. [doi]

Abstract

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