Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service ecosystem

Mingli Zhang, Mu Hu, Lingyun Guo, Wenhua Liu. Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service ecosystem. Internet Research, 27(4):839-857, 2017. [doi]

Authors

Mingli Zhang

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Mu Hu

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Lingyun Guo

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Wenhua Liu

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