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Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework

Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao, Aihui Chen, Han Huang. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. IJMC, 12(6):551-577, 2014. [doi]

Authors

Hong Zhang

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Yaobin Lu

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Sumeet Gupta

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Ling Zhao

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Aihui Chen

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Han Huang

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