Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework

Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao, Aihui Chen, Han Huang. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. IJMC, 12(6):551-577, 2014. [doi]

@article{ZhangLGZCH14,
  title = {Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework},
  author = {Hong Zhang and Yaobin Lu and Sumeet Gupta and Ling Zhao and Aihui Chen and Han Huang},
  year = {2014},
  doi = {10.1504/IJMC.2014.064901},
  url = {http://dx.doi.org/10.1504/IJMC.2014.064901},
  researchr = {https://researchr.org/publication/ZhangLGZCH14},
  cites = {0},
  citedby = {0},
  journal = {IJMC},
  volume = {12},
  number = {6},
  pages = {551-577},
}