Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework

Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao, Aihui Chen, Han Huang. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. IJMC, 12(6):551-577, 2014. [doi]

Abstract

Abstract is missing.