Yingjie Zhang, Beibei Li, Xueming Luo, Xiaoyi Wang. Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment. Information Systems Research, 30(3):787-804, 2019. [doi]
@article{ZhangLLW19-3,
title = {Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment},
author = {Yingjie Zhang and Beibei Li and Xueming Luo and Xiaoyi Wang},
year = {2019},
doi = {10.1287/isre.2018.0831},
url = {https://doi.org/10.1287/isre.2018.0831},
researchr = {https://researchr.org/publication/ZhangLLW19-3},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {30},
number = {3},
pages = {787-804},
}