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Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment

Yingjie Zhang, Beibei Li, Xueming Luo, Xiaoyi Wang. Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment. Information Systems Research, 30(3):787-804, 2019. [doi]

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