The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type - researchr publication authors

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Rongkai Zhang 0004, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu. The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 108-118, Springer, 2023. [doi]

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