Rongkai Zhang 0004, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu. The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 108-118, Springer, 2023. [doi]
@inproceedings{ZhangMLCYLW23,
title = {The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type},
author = {Rongkai Zhang 0004 and Bingni Ma and Yingyan Li and Fuping Chen and Jianan Yan and Yuxi Lin and Yifan Wu},
year = {2023},
doi = {10.1007/978-3-031-32302-7_10},
url = {https://doi.org/10.1007/978-3-031-32302-7_10},
researchr = {https://researchr.org/publication/ZhangMLCYLW23},
cites = {0},
citedby = {0},
pages = {108-118},
booktitle = {E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II},
editor = {Yiliu Tu and Maomao Chi},
volume = {481},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-031-32302-7},
}