Managing Risk of Bidding in Display Advertising

Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang. Managing Risk of Bidding in Display Advertising. In Maarten de Rijke, Milad Shokouhi, Andrew Tomkins, Min Zhang 0006, editors, Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017. pages 581-590, ACM, 2017. [doi]

Abstract

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