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- Optimal real-time bidding for display advertisingWeinan Zhang, Shuai Yuan, Jun Wang. kdd 2014: 1077-1086 [doi]
- Real-Time Bidding by Reinforcement Learning in Display AdvertisingHan Cai, Kan Ren, Weinan Zhang, Kleanthis Malialis, Jun Wang, Yong Yu, Defeng Guo. wsdm 2017: 661-670 [doi]
- Dynamic Bidding Strategy Based on Probabilistic Feedback in Display AdvertisingYuzhu Wu, Shumin Pan, Qianwen Zhang, Jinkui Xie. iconip 2017: 845-853 [doi]
- An Actor-critic Reinforcement Learning Model for Optimal Bidding in Online Display AdvertisingCongde Yuan, Mengzhuo Guo, Chaoneng Xiang, Shuangyang Wang, Guoqing Song, Qingpeng Zhang. CIKM 2022: 3604-3613 [doi]