Have your cake and eat it too!: preserving privacy while achieving high behavioral targeting performance

Qi Zhao, Yi Zhang 0001, Lucian Vlad Lita. Have your cake and eat it too!: preserving privacy while achieving high behavioral targeting performance. In Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012. ACM, 2012. [doi]

Abstract

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