Abstract is missing.
- Using boosted trees for click-through rate prediction for sponsored searchIlya Trofimov, Anna Kornetova, Valery A. Topinskiy. [doi]
- Have your cake and eat it too!: preserving privacy while achieving high behavioral targeting performanceQi Zhao, Yi Zhang 0001, Lucian Vlad Lita. [doi]
- Marketing campaign evaluation in targeted display advertisingJoel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores 0001, Marius Holtan, Victor Andrei. [doi]
- Multi-objective optimization for sponsored searchYilei Wang, Bingzheng Wei, Jun Yan 0001, Zheng Chen 0001, Qiao Du. [doi]
- Discovering patterns of advertisement propagation in Sina-MicroblogZibin Yin, Ya Zhang 0002, Weiyuan Chen, Richard Zong. [doi]
- Social TV: real-time social media response to TV advertisingShawndra Hill, Aman Nalavade, Adrian Benton. [doi]
- Measuring dynamic effects of display advertising in the absence of user tracking informationJoel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores 0001, Marius Holtan, Victor Andrei. [doi]
- Causally motivated attribution for online advertisingBrian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost. [doi]
- Dynamic ad layout revenue optimization for display advertisingHaibin Cheng, Eren Manavoglu, Ying Cui, Ruofei Zhang, Jianchang Mao. [doi]