Measuring dynamic effects of display advertising in the absence of user tracking information

Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores 0001, Marius Holtan, Victor Andrei. Measuring dynamic effects of display advertising in the absence of user tracking information. In Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012. ACM, 2012. [doi]

Abstract

Abstract is missing.