Causally motivated attribution for online advertising

Brian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost. Causally motivated attribution for online advertising. In Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012. ACM, 2012. [doi]

Abstract

Abstract is missing.