Brian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost. Causally motivated attribution for online advertising. In Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012. ACM, 2012. [doi]
@inproceedings{DalessandroPSP12,
title = {Causally motivated attribution for online advertising},
author = {Brian Dalessandro and Claudia Perlich and Ori Stitelman and Foster J. Provost},
year = {2012},
doi = {10.1145/2351356.2351363},
url = {https://doi.org/10.1145/2351356.2351363},
researchr = {https://researchr.org/publication/DalessandroPSP12},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012},
publisher = {ACM},
isbn = {978-1-4503-1545-6},
}