Causally motivated attribution for online advertising

Brian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost. Causally motivated attribution for online advertising. In Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012. ACM, 2012. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.