Yunxia Zhao. Path Analysis of Perceived Value Influence on Shopping Satisfaction of Online Customers in the View of Mental Accounting. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 18, Association for Information Systems, 2020. [doi]
@inproceedings{Zhao20-48,
title = {Path Analysis of Perceived Value Influence on Shopping Satisfaction of Online Customers in the View of Mental Accounting},
author = {Yunxia Zhao},
year = {2020},
url = {https://aisel.aisnet.org/whiceb2020/18},
researchr = {https://researchr.org/publication/Zhao20-48},
cites = {0},
citedby = {0},
pages = {18},
booktitle = {The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020},
publisher = {Association for Information Systems},
}