Path Analysis of Perceived Value Influence on Shopping Satisfaction of Online Customers in the View of Mental Accounting

Yunxia Zhao. Path Analysis of Perceived Value Influence on Shopping Satisfaction of Online Customers in the View of Mental Accounting. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 18, Association for Information Systems, 2020. [doi]

Abstract

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