An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China

Zijian Zhao, Yantao Yang, Jin Liang, Javier García-Campayo, Zhongwei Wang, Hector Monzales Perez, Huaqiang Li, Luis Borao. An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China. JOEUC, 35(3):1-16, 2023. [doi]

Authors

Zijian Zhao

This author has not been identified. Look up 'Zijian Zhao' in Google

Yantao Yang

This author has not been identified. Look up 'Yantao Yang' in Google

Jin Liang

This author has not been identified. Look up 'Jin Liang' in Google

Javier García-Campayo

This author has not been identified. Look up 'Javier García-Campayo' in Google

Zhongwei Wang

This author has not been identified. Look up 'Zhongwei Wang' in Google

Hector Monzales Perez

This author has not been identified. Look up 'Hector Monzales Perez' in Google

Huaqiang Li

This author has not been identified. Look up 'Huaqiang Li' in Google

Luis Borao

This author has not been identified. Look up 'Luis Borao' in Google