An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China - researchr publication

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Zijian Zhao, Yantao Yang, Jin Liang, Javier García-Campayo, Zhongwei Wang, Hector Monzales Perez, Huaqiang Li, Luis Borao. An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China. JOEUC, 35(3):1-16, 2023. [doi]

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