Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers

Quan Zheng, Xiajun Amy Pan, Janice E. Carrillo. Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers. Marketing Science, 38(3):442-460, 2019. [doi]

@article{ZhengPC19-0,
  title = {Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers},
  author = {Quan Zheng and Xiajun Amy Pan and Janice E. Carrillo},
  year = {2019},
  doi = {10.1287/mksc.2018.1145},
  url = {https://doi.org/10.1287/mksc.2018.1145},
  researchr = {https://researchr.org/publication/ZhengPC19-0},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {38},
  number = {3},
  pages = {442-460},
}