Research on Product Design Process Based on the Integration of Perceptual Image and Brand Identity

Zhijuan Zhu, Ziyi Zhang, Yan Qin, Siyi Li. Research on Product Design Process Based on the Integration of Perceptual Image and Brand Identity. In Marcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus, editors, Design, User Experience, and Usability: UX Research, Design, and Assessment - 11th International Conference, DUXU 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part I. Volume 13321 of Lecture Notes in Computer Science, pages 142-154, Springer, 2022. [doi]

Abstract

Abstract is missing.