Hua Zou, Dipanwita Saha, Ning Chen, Chen Yang, Xinxin Shu, Abraham Bagherjeiran. Item-Targeting with Keyword Enhancement: A Hybrid Approach to Ads Targeting. In Alistair Moffat, Falk Scholer, Hannah Bast, Marc Najork, Min Zhang 0006, editors, Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026. pages 5124-5128, ACM, 2026. [doi]
Abstract is missing.