Researching Dynamic Brand Competitiveness Based on Consumer Clicking Behavior

Meihua Zuo, Hongwei Liu, Yonghua Zuo, Hongming Gao, Hui Zhu, Zhouyang Liang. Researching Dynamic Brand Competitiveness Based on Consumer Clicking Behavior. In The 18th Wuhan International Conference on E-Business, WHICEB 2019, Wuhan, China, May 24-26, 2019. pages 63, Association for Information Systems, 2019. [doi]

Abstract

Abstract is missing.