Connecting Customer Relationship Management Systems to Social Networks

Hanno Zwikstra, Frederik Hogenboom, Damir Vandic, Flavius Frasincar. Connecting Customer Relationship Management Systems to Social Networks. In Lorna Uden, Francisco Herrera, Javier Bajo Pérez, Juan M. Corchado Rodríguez, editors, 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing, KMO 2012, Salamanca, Spain, 11-13 July, 2012. Volume 172 of Advances in Intelligent Systems and Computing, pages 389-400, Springer, 2012. [doi]

Abstract

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