Bart J. Bronnenberg - researchr alias

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Viewing Publication 1 - 15 from 15

2023

Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"Bart J. Bronnenberg, Jean-Pierre Dubé. mktsci, 42(1):28-31, January 2023. [doi]

Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel IndustryYufeng Huang, Bart J. Bronnenberg. mktsci, 42(5):984-1003, September 2023. [doi]

2022

Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer IndustryBart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo. mktsci, 41(4):282-304, 2022. [doi]

2020

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste TestBart J. Bronnenberg, Jean-Pierre Dubé, Robert E. Sanders. mktsci, 39(2):382-406, 2020. [doi]

2018

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and DiscoveryHannes Datta, George Knox, Bart J. Bronnenberg. mktsci, 37(1):5-21, 2018. [doi]

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity ThresholdsYufeng Huang, Bart J. Bronnenberg. mktsci, 37(6):1009-1028, 2018. [doi]

2017

The Probit Choice Model Under Sequential Search with an Application to Online RetailingJun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. mansci, 63(11):3911-3929, 2017. [doi]

2016

Zooming In on Choice: How Do Consumers Search for Cameras Online?Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela. mktsci, 35(5):693-712, 2016. [doi]

2014

Editorial - Report of the Marketing Science Editorial Review CommitteePeter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan. mktsci, 33(2):159-162, 2014. [doi]

2012

Measuring the Impact of Negative Demand Shocks on Car Dealer NetworksPaulo Albuquerque, Bart J. Bronnenberg. mktsci, 31(1):4-23, 2012. [doi]

2010

An Empirical Analysis of Assortment Similarities Across U.S. SupermarketsMinha Hwang, Bart J. Bronnenberg, Raphael Thomadsen. mktsci, 29(5):858-879, 2010. [doi]

Online Demand Under Limited Consumer SearchJun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. mktsci, 29(6):1001-1023, 2010. [doi]

2009

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza CategoryPaulo Albuquerque, Bart J. Bronnenberg. mktsci, 28(2):356-372, 2009. [doi]

2008

Database Paper - The IRI Marketing Data SetBart J. Bronnenberg, Michael W. Kruger, Carl F. Mela. mktsci, 27(4):745-748, 2008. [doi]

2007

A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 CertificationPaulo Albuquerque, Bart J. Bronnenberg, Charles J. Corbett. mansci, 53(3):451-468, 2007. [doi]

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