Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry

Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo. Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry. Marketing Science, 41(4):282-304, 2022. [doi]

Abstract

Abstract is missing.