Malaika Brengman - researchr alias

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Viewing Publication 1 - 12 from 12

2023

Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?Johan Hellemans, Kim Willems, Malaika Brengman. ecr, 23(3):1539-1564, September 2023. [doi]

2019

Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownershipMalaika Brengman, Kim Willems, Helena Van Kerrebroeck. vr, 23(3):269-280, 2019. [doi]

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsLaurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck. vr, 23(3):235-253, 2019. [doi]

Cultural congruence of websites: conscious, unconscious or coincidental? The case of Honda CarsFemke Vyncke, Leo Van Hove, Malaika Brengman. ires, 24(3), 2019. [doi]

2018

Humanoid Robot Pepper at a Belgian Chocolate ShopLaurens De Gauquier, Hoang-Long Cao, Pablo Gómez Esteban, Albert De Beir, Stephanie van de Sanden, Kim Willems, Malaika Brengman, Bram Vanderborght. hri 2018: 373 [doi]

2017

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsHelena Van Kerrebroeck, Malaika Brengman, Kim Willems. vr, 21(4):177-191, 2017. [doi]

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallHelena Van Kerrebroeck, Malaika Brengman, Kim Willems. chb, 77:437-450, 2017. [doi]

2014

A motivation-based typology of social virtual world usersDiana Hassouneh, Malaika Brengman. chb, 33:330-338, 2014. [doi]

An examination of trust assurances adopted by top internet retailers: unveiling some critical determinantsFarhod P. Karimov, Malaika Brengman. ecr, 14(4):459-496, 2014. [doi]

2011

Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future DirectionsFarhod P. Karimov, Malaika Brengman. ijeei, 2(1):26-45, 2011. [doi]

2007

Voids in the Current CRM Literature: Academic Literature Review and Classification (2000-2005)Kristel Paulissen, Koen Milis, Malaika Brengman, Jerry Fjermestad, Nicholas C. Romano Jr.. hicss 2007: 150 [doi]

2005

Customer Relationship Management Systems Research: Voids in the Current LiteratureKristel Paulissen, Koen Milis, Malaika Brengman. amcis 2005: 36 [doi]

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