External Links

    Journal: Int. J. Electronic Commerce

    Volume 18, Issue 4

    5 -- 16Wojciech Piotrowicz, Richard W. Cuthbertson. Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing
    17 -- 42Key Pousttchi, Yvonne Hufenbach. Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment
    43 -- 68Julie Lewis, Paul Whysall, Carley Foster. Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing
    69 -- 96Lanlan Cao. Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study
    97 -- 116Marta Blázquez. Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience
    117 -- 146Eun-Jung Lee, Jihye Park. Enhancing Virtual Presence in E-Tail: Dynamics of Cue Multiplicity

    Volume 18, Issue 3

    5 -- 6Vladimir Zwass. Editor's Introduction
    7 -- 38German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper. Search Engine Advertising Effectiveness in a Multimedia Campaign
    39 -- 66Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, Daniel Zeng. Budget Planning for Coupled Campaigns in Sponsored Search Auctions
    67 -- 102Yu-Hui Fang. Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives
    103 -- 124Sebastian Voigt, Oliver Hinz. Assessing Strategic Behavior in Name-Your-Own-Price Markets
    125 -- 149Guangliang Ye, Xiaowei Zhu, Samar K. Mukhopadhyay. Managing Service Quality in Multiple Outsourcing

    Volume 18, Issue 2

    5 -- 10Karl Reiner Lang, Ting Li. Introduction to the Special Issue: Business Value Creation Enabled by Social Technology
    11 -- 50Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman. Valuation of Participation in Social Gaming
    51 -- 72Sung Hyuk Park, Sang Pil Han. From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention
    73 -- 96Christopher C. Yang, Xuning Tang, Qizhi Dai, Haodong Yang, Ling Jiang. Identifying Implicit and Explicit Relationships Through User Activities in Social Media
    97 -- 126Ting Li, Guido Berens, Maikel de Maertelaere. Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation
    127 -- 157Alexander Pelaez, Martin Yuecheng Yu, Karl Reiner Lang. Social Buying: The Effects of Group Size and Communication on Buyer Performance

    Volume 18, Issue 1

    5 -- 10Vladimir Zwass. Editor's Introduction
    11 -- 44M. Tolga Akçura, Zafer D. Ozdemir, Sanjay Jain. Expert Competition and the Internet
    45 -- 72Christian Schlereth, Christian Barrot, Bernd Skiera, Carsten Takac. Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?
    73 -- 104Liwei Liu, Nikolay Mehandjiev, Dong-Ling Xu. Context Similarity Metric for Multidimensional Service Recommendation
    105 -- 136Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos. Consumer Responses to SMS Advertising: Antecedents and Consequences
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