| 3 | -- | 6 | P. K. Kannan. Introduction to the Special Issue: Marketing in the E-Channel |
| 7 | -- | 21 | Brian T. Ratchford, Debabrata Talukdar, Myung-Soo Lee. A Model of Consumer Choice of the Internet as an Information Source |
| 23 | -- | 44 | Amit Bhatnagar, Purushottam Papatla. Identifying Locations for Targeted Advertising on the Internet |
| 45 | -- | 62 | Jong Woo Kim, Byung-Hun Lee, Michael J. Shaw, Hsin-Lu Chang, Matthew L. Nelson. Application of Decision-Tree Induction Techniques to Personalized Advertisements on Internet Storefronts |
| 63 | -- | 83 | P. K. Kannan, Praveen K. Kopalle. Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior |
| 85 | -- | 101 | Roland T. Rust, Katherine N. Lemon. E-Service and the Consumer |
| 103 | -- | 138 | Sridhar Balasubramanian, Vijay Mahajan. The Economic Leverage of the Virtual Community |
| 139 | -- | 167 | Thomas W. Miller, Peter R. Dickson. On-line Market Research |
| 169 | -- | 189 | Xianjun Geng, Maxwell B. Stinchcombe, Andrew B. Whinston. Radically New Product Introduction Using On-line Auctions |