Journal: Marketing Science

Volume 27, Issue 6

949 -- 960Sandy D. Jap, Prasad A. Naik. BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
961 -- 976Puneet Manchanda, Ying Xie, Nara Youn. The Role of Targeted Communication and Contagion in Product Adoption
977 -- 994Amit Pazgal, David Soberman. Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
995 -- 1011Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazell. Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
1020 -- 1035Vishal Singh, Ting Zhu. Pricing and Market Concentration in Oligopoly Markets
1036 -- 1054M. Berk Ataman, Carl F. Mela, Harald J. van Heerde. Building Brands
1055 -- 1064On Amir, Dan Ariely, Ziv Carmon. The Dissociation Between Monetary Assessment and Predicted Utility
1065 -- 1082Erjen van Nierop, Dennis Fok, Philip Hans Franses. Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
1083 -- 1096Robert J. Meyer, Shenghui Zhao, Jin K. Han. Biases in Valuation vs. Usage of Innovative Product Features
1097 -- 1110Sam K. Hui, Jehoshua Eliashberg, Edward I. George. Modeling DVD Preorder and Sales: An Optimal Stopping Approach
1111 -- 1125Tülin Erdem, Michael P. Keane, Baohong Sun. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
1126 -- 1131Hernán A. Bruno, Naufel J. Vilcassim. Research Note - Structural Demand Estimation with Varying Product Availability