| 585 | -- | 601 | Wesley R. Hartmann. Demand Estimation with Social Interactions and the Implications for Targeted Marketing |
| 602 | -- | 623 | Sha Yang, Anindya Ghose. Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? |
| 624 | -- | 638 | Subramanian Balachander, Bikram Ghosh, Axel Stock. Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions |
| 639 | -- | 649 | Bikram Ghosh, Axel Stock. Advertising Effectiveness, Digital Video Recorders, and Product Market Competition |
| 650 | -- | 670 | Yuxin Chen, Ganesh Iyer, Amit Pazgal. Limited Memory, Categorization, and Competition |
| 671 | -- | 689 | Jiwoong Shin, K. Sudhir. A Customer Management Dilemma: When Is It Profitable to Reward One s Own Customers? |
| 690 | -- | 700 | Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta. The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service |
| 701 | -- | 720 | Hongju Liu, Pradeep K. Chintagunta, Ting Zhu. Complementarities and the Demand for Home Broadband Internet Services |
| 721 | -- | 737 | Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe. Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions |
| 738 | -- | 755 | Xinlei (Jack) Chen, Om Narasimhan, George John, Tirtha Dhar. An Empirical Investigation of Private Label Supply by National Label Producers |
| 756 | -- | 769 | René Algesheimer, Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh. The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation |
| 770 | -- | 778 | Paul W. Dobson, Eitan Gerstner. For a Few Cents More: Why Supersize Unhealthy Food? |