Journal: Marketing Science

Volume 29, Issue 6

963 -- 0Eric T. Bradlow. Editorial - It s Never Good-bye to Marketing Science
964 -- 987Robert Zeithammer, Christopher Adams. The Sealed-Bid Abstraction in Online Auctions
988 -- 993Kannan Srinivasan, Xin Wang. Commentary - Bidders Experience and Learning in Online Auctions: Issues and Implications
994 -- 997Ali Hortaçsu, Eric R. Nielsen. Commentary - Do Bids Equal Values on eBay?
998 -- 1000Robert Zeithammer, Christopher Adams. Rejoinder - Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction
1001 -- 1023Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Online Demand Under Limited Consumer Search
1024 -- 1039Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe. Estimating Cannibalization Rates for Pioneering Innovations
1040 -- 1057Scott Fay, Jinhong Xie. The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
1058 -- 1070Martin Spann, Robert Zeithammer, Gerald Häubl. Optimal Reverse-Pricing Mechanisms
1071 -- 1085Jeffrey D. Shulman, Anne T. Coughlan, R. Canan Savaskan. Optimal Reverse Channel Structure for Consumer Product Returns
1086 -- 1108Peter S. Fader, Bruce G. S. Hardie, Jen Shang. Customer-Base Analysis in a Discrete-Time Noncontractual Setting
1109 -- 1124Qiong Wang, Ujwal Kayande, Sandy D. Jap. The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange
1125 -- 1137Zach Zhizhong Zhou, Kevin Xiaoguo Zhu. The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
1138 -- 1151Brett Danaher, Samita Dhanasobhon, Michael D. Smith, Rahul Telang. Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
1152 -- 1164Ernan Haruvy, Peter T. L. Popkowski Leszczyc. Search and Choice in Online Consumer Auctions
1165 -- 0Steven M. Shugan. Statement from the Editor Regarding New Perspectives on Customer Death Using a Generalization of the Pareto/NBD Model

Volume 29, Issue 5

783 -- 804Thales S. Teixeira, Michel Wedel, Rik Pieters. Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
805 -- 814Catherine Tucker, Juanjuan Zhang. Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
815 -- 827Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
828 -- 845Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, Charles Lindsey. Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
846 -- 857Subhajyoti Bandyopadhyay, Anand A. Paul. Equilibrium Returns Policies in the Presence of Supplier Competition
858 -- 879Minha Hwang, Bart J. Bronnenberg, Raphael Thomadsen. An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
880 -- 894Ying Liu, Sudha Ram, Robert F. Lusch, Michael Brusco. Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
895 -- 908Jeffrey P. Dotson, Greg M. Allenby. Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
909 -- 924Ricardo Montoya, Oded Netzer, Kamel Jedidi. Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
925 -- 943Dmitri Kuksov, Ying Xie. Pricing, Frills, and Customer Ratings
944 -- 957Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman. The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Volume 29, Issue 4

585 -- 601Wesley R. Hartmann. Demand Estimation with Social Interactions and the Implications for Targeted Marketing
602 -- 623Sha Yang, Anindya Ghose. Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
624 -- 638Subramanian Balachander, Bikram Ghosh, Axel Stock. Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
639 -- 649Bikram Ghosh, Axel Stock. Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
650 -- 670Yuxin Chen, Ganesh Iyer, Amit Pazgal. Limited Memory, Categorization, and Competition
671 -- 689Jiwoong Shin, K. Sudhir. A Customer Management Dilemma: When Is It Profitable to Reward One s Own Customers?
690 -- 700Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta. The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
701 -- 720Hongju Liu, Pradeep K. Chintagunta, Ting Zhu. Complementarities and the Demand for Home Broadband Internet Services
721 -- 737Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe. Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
738 -- 755Xinlei (Jack) Chen, Om Narasimhan, George John, Tirtha Dhar. An Empirical Investigation of Private Label Supply by National Label Producers
756 -- 769René Algesheimer, Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh. The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation
770 -- 778Paul W. Dobson, Eitan Gerstner. For a Few Cents More: Why Supersize Unhealthy Food?

Volume 29, Issue 3

393 -- 421Denzil G. Fiebig, Michael P. Keane, Jordan Louviere, Nada Wasi. The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
422 -- 437Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan. Examining Demand Elasticities in Hanemann s Framework: A Theoretical and Empirical Analysis
438 -- 455Gerald Häubl, Benedict G. C. Dellaert, Bas Donkers. Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
456 -- 473Kathleen Cleeren, Frank Verboven, Marnik G. Dekimpe, Katrijn Gielens. Intra- and Interformat Competition Among Discounters and Supermarkets
474 -- 482Yunchuan Liu, Tony Haitao Cui. The Length of Product Line in Distribution Channels
483 -- 506Liang Guo, Ganesh Iyer. Information Acquisition and Sharing in a Vertical Relationship
507 -- 524Dmitri Kuksov, J. Miguel Villas-Boas. When More Alternatives Lead to Less Choice
525 -- 539Sha Yang, Yi Zhao, Ravi Dhar. Modeling the Underreporting Bias in Panel Survey Data
540 -- 560Shuya Yin, Saibal Ray, Haresh Gurnani, Animesh Animesh. Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
561 -- 567Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremersch. Database Submission - The Evolving Social Network of Marketing Scholars
568 -- 579Natasha Zhang Foutz, Wolfgang Jank. Research Note - Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets

Volume 29, Issue 2

199 -- 215Zsolt Katona, Miklos Sarvary. The Race for Sponsored Links: Bidding Patterns for Search Advertising
216 -- 249Jean-Pierre Dubé, Günter J. Hitsch, Pradeep K. Chintagunta. Tipping and Concentration in Markets with Indirect Network Effects
250 -- 267Vincent Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, Lakshman Krishnamurthi. Channel Pass-Through of Trade Promotions
268 -- 290Meghan R. Busse, Duncan Simester, Florian Zettelmeyer. The Best Price You ll Ever Get : The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
291 -- 314S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal. Investigating Consumer Purchase Behavior in Related Technology Product Categories
315 -- 335Juanjuan Zhang. The Sound of Silence: Observational Learning in the U.S. Kidney Market
336 -- 347Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache. Optimal Internet Media Selection
348 -- 365Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga. A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
366 -- 386Wesley R. Hartmann, Harikesh S. Nair. Retail Competition and the Dynamics of Demand for Tied Goods

Volume 29, Issue 1

1 -- 17Linda Court Salisbury, Fred M. Feinberg. Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
18 -- 22Jordan Louviere, Joffre Swait. Commentary - Discussion of Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
23 -- 31J. Wesley Hutchinson, Gal Zauberman, Robert Meyer. Commentary - On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice
32 -- 39Linda Court Salisbury, Fred M. Feinberg. Rejoinder - Temporal Stochastic Inflation in Choice-Based Research
40 -- 56Greg M. Allenby, Mark J. Garratt, Peter E. Rossi. A Model for Trade-Up and Change in Considered Brands
57 -- 74Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
75 -- 84Erica Mina Okada. Uncertainty, Risk Aversion, and WTA vs. WTP
85 -- 93Peter S. Fader, Bruce G. S. Hardie. Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
94 -- 107Anthony Dukes, Yunchuan Liu. In-Store Media and Distribution Channel Coordination
108 -- 121Laura J. Kornish, Qiuping Li. Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
122 -- 138Dmitri Kuksov, Yuanfang Lin. Information Provision in a Vertically Differentiated Competitive Marketplace
139 -- 157Anocha Aribarg, Neeraj Arora, Moon Young Kang. Predicting Joint Choice Using Individual Data
158 -- 174Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam. Call for Prices : Strategic Implications of Raising Consumers Costs
175 -- 190Manoj Thomas, Daniel H. Simon, Vrinda Kadiyali. The Price Precision Effect: Evidence from Laboratory and Market Data