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Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy

Brett Danaher, Samita Dhanasobhon, Michael D. Smith, Rahul Telang. Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy. Marketing Science, 29(6):1138-1151, 2010. [doi]

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